Helping Save Lives Since 2010
Platelet Donations Save Precious Lives
The Liquid Gold Project is a Birmingham-based nonprofit community outreach program. We educate the general public on the role platelet donations play in saving the lives of children with leukemia and cancer, as well as burn and trauma patients and those awaiting open-heart surgeries.
We are committed explicitly to increasing platelet donations through education and community involvement and have received written endorsements from major hospitals in the Birmingham area, such as UAB, St. Vincent’s, Children’s Hospital, and Baptist Health Systems, as well as blood collection agencies like Red Cross and Life South.
Contact us to donate blood platelets.
More than 13 Years of Experience
About Don Pierini, the Founder of the Liquid Gold Foundation
Don can personally attest to the fact that blood platelets do save lives. He was diagnosed with leukemia during the summer of 2008. He had a condition that went undiagnosed, requiring admittance into the emergency room of St. Vincent’s Hospital. Don was hospitalized in isolation from July through September 2008. A summertime shortage of platelet collections almost resulted in his passing while receiving a steady regiment of blood transfusions, “exotic” antibiotics, and chemo.
At the last minute, he received the platelets he needed to keep him alive long enough to continue his treatments and later be “cured.” The platelets represented the necessary hope to see this struggle through, providing hope to continue living.
Hence, the Liquid Gold Project’s slogan is, ” Where there is Hope, There is Life.” Liquid Gold Project’s logo shows the anchor for hope, and the anchor’s chain is in the shape of a heart for life.
Our Vision
The Liquid Gold Project is a grass-roots initiative focused on increasing platelet donations through education and opportunity. We want to regularly transform a one-time act of charity (donating platelets) into an ongoing cultural gift of providing hope and life to those in need.
Our Mission
Experts agree that the best way to increase platelet donations is with education. “To read is to forget, to speak is to remember, to do is to know.”
The Liquid Gold Project educates the community about the importance of blood platelet donations through churches, schools, and public service initiatives. We do this with point-of-contact marketing, including brochures, wristbands, shirts, and fliers.
The community will have an opportunity to listen and speak to platelet recipients and learn about the life-saving importance of platelets in peoples’ lives. We will then provide everyone the opportunity to donate platelets and experience the immediate impact of saving lives.
Our Goals
It is the goal of The Liquid Gold Project to eliminate the shortage of blood platelets within the state of Alabama. The Liquid Gold Project would also like to start a national initiative with similar expectations.
Donate Blood
Support Liquid Gold Foundation in our advocacy. We have been serving people since 2010, and we will continue helping save people’s lives. Contact us to learn how to donate blood platelets and its importance and benefits.